Experience
20+ years of commercial leadership across FMCG, entertainment, SaaS, medico, digital and e-commerce. From global brands and international launches to commercial transformation and organizational execution.
Data points
20+ years
Commercial experience
300M+ EUR
P&L scope
15M EUR
Marketing budgets
30+
Team leadership
Globallocal
Market experience
Logos appear as references to past employers and commercial environments, not as current clients.
Proof points
LEGO Group
Global innovation, marketing and commercial responsibility on major franchises with high complexity, strong brands and international markets. Worked on global IP partnerships and launches including LEGO Movie, LEGO Harry Potter, LEGO Super Heroes and LEGO Minifigures, where strong brands, local markets and commercial execution had to fit closely together.
Nordisk Film
Shifted the marketing perspective from the cinema as a physical room to the cinema as an experience, with stronger outside-in thinking and significant digital growth. Built a digital commercial engine that created real demand, not just activity.
KRUUSE
Professionalization and digitalization in a B2B medico company with focus on category development, commercial structure, growth and AI-driven concept development. Built commercial discipline in an environment that had been driven by relationships and product quality alone.
Cross-industry and international
Experience across toys, film, medico, apps, SaaS, hearing devices, FMCG and B2B. Combined with commercial work in Denmark, Sweden, the Netherlands, Germany and the US, it builds the ability to see patterns across contexts and bring fresh perspective to complex commercial challenges.
International perspective
Commercial roles and leadership responsibility in Denmark, Sweden, the Netherlands, Germany and the US have built a concrete understanding of what works the same across markets, and what needs to be adapted locally.
This is not a global perspective for its own sake. It is practical experience with the fact that the same products, messages and sales models do not automatically work across cultures and business logic.
Questions and answers
Michael has worked with commercial development in both global and local contexts, with experience from Denmark, Germany, the Netherlands, Sweden and the US, as well as international launches and market work.
His experience spans FMCG, entertainment, SaaS, medico, digital, e-commerce and both B2B and B2C business models.
It means experience turning global strategies, brands and commercial priorities into solutions that work across local markets, customers and organizations.
Michael has held commercial roles and worked on projects in environments around LEGO Group, Nordisk Film, KRUUSE and Demant/Philips, with focus on growth, marketing, product, digital development and execution.
Next step
Tell me about your situation, and let's see if there is a fit.
Let's talk
